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Co-operative marketing

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1. “Cooperative marketing” is the system of marketing in which a group of producers join together and register them under respective State Cooperative Societies Act to market their produce jointly.

2.The members also deal in a number of cooperative marketing activities i.e. processing of produce, grading, packing, storage, transport, finance, etc.

3.The cooperative marketing means selling of the member’s produce directly in the market, which fetches best prices.

4. It helps the member to produce better quality of paddy/rice, which has good demand in the market. It also provides clean handling, fair trade practices and protect against manipulations / malpractices.

5.The main objectives of cooperative marketing are to ensure remunerative prices to the producers, reduction in the cost of marketing, reduces the monopoly of traders and improve the marketing system.

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