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Distribution

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1. Assembling and distribution system of marketing are closely related.

2. The producer makes the movement of paddy from the farm to the assembling centers, while a number of market functionaries can be involved in the distribution dealing with its subsequent movement to the final consumer.

3. In the Survey of Marketable Surplus and Post-Harvest Losses of Paddy (2002), it has been estimated that the producer retained 44.54 percent of production for their farm-family requirement.

4. The marketable surplus was estimated to be about 55.46 percent of the total production.

5. The total marketable surplus of paddy/rice is distributed through different ways i.e. wholesale distribution, retail distribution, direct marketing to miller, contract farming etc.

File Courtesy: 
http://agmarknet.nic.in/rice-paddy-profile_copy.pdf
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