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Marketing information and extension

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Marketing information :

1. Marketing Information is essential for producers in planning production and market led production.

2. It is equally important for other market participants for trading.

Marketing extension:

1.Market extension is a vital factor enlightening the farmers about proper marketing and removal of marketing constraints and improves their awareness in various modern post harvest measures for efficient and cost effective marketability.

2. Marketability: Provides the up-to-date information on the arrivals and prices of agricultural commodities in different markets. Recently, Govt. of India has launched Agricultural Marketing Information Network Scheme through Directorate of Marketing & Information (DMI) to bring out improvement in the present market information scenario by linking all Agricultural produce wholesale markets in the States and Union Territories.

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